We leave the desk, the boardroom, the Al prompts, the two-way mirrors and laptop.

We moderate market research interviews in the field - in vehicles, homes, outlets, dealerships, salons, shopping aisles across Africa. We are on cell phones, on laptops, understanding apps, rapid testing new innovations.

We unpack touchpoints, painpoints and unique points of view that you won't hear in a survey. We investigate and engage - human to human - and we film it all.

Our immersive video insights and analytic market research strategy leads to unlocking innovative opportunities, creating better product fit, shortening cycles and we do this through - consumer-led research.

Align all stakeholders with a common vision. Get to solutions faster.