FOOD & RETAIL
FOOD & RETAIL
Clients: KFC, Primi, NewsCafe, PnP, Woolworths, Engen Amazon & Astron.
Project Focus
De-codifying category, shopper journey, menu optimisation, segmentation, shopper needs, touchpoint assessment.
Embedded Files
CONSUMER GOODS
CONSUMER GOODS
Clients: Tiger, Unilever, Pepsico, Coca-Cola, Mondelez & BEL.
Project Focus
Segmentations, brand work, global-country deep dives into snacking, breakfast, sharing, beauty, celebration, energy.
HEALTH & WELLNESS
HEALTH & WELLNESS
Clients: Unilever, Reckitt, P&G, Tiger Brands, Dischem, Clicks& Colgate.
Project Focus
Segmentations across Africa, brand work, new value propositions, innovation testing, shopper touchpoint mapping etc.
FINANCE & BANKING
FINANCE & BANKING
Clients: Microsoft, WesBank, ABSA, Nedbank, Std Bank, OM & Metropolitan
Project Focus
Consumer use immersions, product testing, MVP testing, concept testing, app ideation. UI & UX prototype testing.
ADULT LIFESTYLE
ADULT LIFESTYLE
Clients: AbInBev, Heineken, Diageo, Spier, Edward Snell, JTI & BAT.
Project Focus
Segmentations, trade immersions, occasion ethno, outlet mapping, retailer insights, packaging/innovation testing.
AUTO & ACCESSORY
AUTO & ACCESSORY
Clients: Nissan, VW, Ford, Audi, Isuzu, Caltex Oil & Bridgestone Tyres.
Project Focus
African country deep dives into EV, SUV and sedan, live car clinic Ethno on site, Segment immersions, New and used shopper & finance journey.
Why Human Lens?
Why Human Lens?
Our client feedback
Our client feedback
“The Human Lens team are an absolute pleasure to work with. They are great thinking partners and always keen for robust strategic discussion. Their work has delivered invaluable insights for clients, distilled in easy to use, digestible formats that travel around the business to be reused in multiple presentations. The Human Lens team are enthusiastic and helpful. They deliver excellence and take pride in every facet of their work and outputs.”
SAMANTHA PAYNE. Head of Insights, KLA Research Agency
“Alvin has this magical ability to tap into the heart of ethnography. At some point respondents tend to almost forget that this is an interview and get into that space where it now becomes a conversation, connecting with this one person that is interviewing them. This allows for richer insights. For me that is the power he is able to unleash in boardrooms - stakeholders are able to get a candid picture of reality in the natural environment, without interruption.”
TSHEGOFATSO MANGWIRO. Corporate Affairs, Heineken Beverages
“Over the last 8 years Alvin has demonstrated the immense value of truly listening to the voice of the customer. His natural ability to engage and extract authentic insight has resulted in incredibly rich actionable research. The work has impressed senior executives at Nissan in SA and Japan. All insights played a pivotal role in securing buy-in for expanded research across Sub-Saharan Africa, upstream and downstream phases and post launch evaluations.”
HAJRA OSMAN. Consumer Insights Head for Africa, Nissan Motor Company
“Alvin is a skilled storyteller whose drive is bringing consumer insights to life. He clearly crafts strategy to deliver uncommon insights, which challenges misperceptions and boardroom assumptions. Sifting through hours of footage his team always bring a clearly succinct story to answer the client’s exact needs. It is always amazing to behold how captivated boardrooms become as the insight story unfolds. I will always recommend working with Alvin and his team.”
ZIBUSISO NGULUBE. Senior CMI Manager. L'Oreal Africa
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